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Course Content
Lessons
Status
1
Getting Started
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Setting up as a sole trader
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Registering a business name
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Working from home versus finding a business premises
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Setting up a business office/premises
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Understanding your legal obligations
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Setting up a company
-
Tax registration and implications
-
Using ROS online service for tax returns including PAYE
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Supports available
- Setting up as a sole trader
- Registering a business name
- Working from home versus finding a business premises
- Setting up a business office/premises
- Understanding your legal obligations
- Setting up a company
- Tax registration and implications
- Using ROS online service for tax returns including PAYE
- Supports available
3
Applied Marketing Practice
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What is marketing and why it is important in a business?
-
Identifying competitors
-
Identifying gaps in the market
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Market segmentation
-
Customer groups
-
Generating business ideas
-
Selecting Products/Services
-
Setting Prices
-
Promoting your products/services
-
Distribution
-
Finding the right people to help you
-
Developing a marketing plan
-
Networking
-
Identifying PR opportunities
-
Event management basics
- What is marketing and why it is important in a business?
- Identifying competitors
- Identifying gaps in the market
- Market segmentation
- Customer groups
- Generating business ideas
- Selecting Products/Services
- Setting Prices
- Promoting your products/services
- Distribution
- Finding the right people to help you
- Developing a marketing plan
- Networking
- Identifying PR opportunities
- Event management basics
4
Digital Marketing
-
How to build a digital strategy
-
Content planning
-
Role of a business website
-
Role of social media
-
Differences between video chat and live streaming
-
Email marketing & online selling
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Online Advertising
-
Measuring Campaign Results
-
Finding an online audience
-
Buyer personas
-
Copywriting
-
Search Engine Optimisation
-
YouTube Marketing
- How to build a digital strategy
- Content planning
- Role of a business website
- Role of social media
- Differences between video chat and live streaming
- Email marketing & online selling
- Online Advertising
- Measuring Campaign Results
- Finding an online audience
- Buyer personas
- Copywriting
- Search Engine Optimisation
- YouTube Marketing
6